Creating responsive sites
In Italy, over 83% of users use a Smartphone (Source: Global Digital 2018 report) to navigate and it is therefore essential to create a site that is optimized for all devices. It is important to ensure rapid opening of pages even with poor signal. Images must be resized based on the size of the screen with which the site is being navigated. The user must have a good browsing experience from any device they decide to connect to. Contact forms, the navigation bar and all calls to action must be clear, so as to avoid abandoning the site. Customizing the site depending on the device and showing some elements only in the desktop version and others only in the mobile version is therefore a feature to evaluate when choosing the platform to create your website.
3. Search Engine Optimization
Being found on the web is important to receive traffic to the site and make yourself known. The website builder, therefore, should include easy-to-use tools for indexing your site on search engines. The CMS should create the site the advantages of line database map automatically so as to "help" the engines understand which pages should be indexed and which not. The platform should allow the quick insertion of meta tags for each page title, description and keywords that help indexing. It should also be possible to customize the URL of each page. In short, a respectable website builder should offer its user the possibility of creating a "SEO friendly" website without the need for particular knowledge.
4. Variety of graphic templates and images
A good site, in addition to being high-performance, must also be aesthetically pleasing. The graphic aspect is very important and is the first thing the user sees when entering a site. Being able to take care of the graphics of the pages without having to contact a specialist in the sector is a feature that should not be underestimated.