An optimal product card consists of the following elements

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Product page
The best thing, of course, is to create “gold cards” of products that users will immediately want to purchase.

In this case, you can focus on marketplaces that, after analyzing a large volume of traffic, build a visual card according to the example below:

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Image from the author's archive

As we can see, it is better to place the “add to cart”/“buy” buttons on the right.

:

name according to SEO demand;
photos and videos;
description;
the main and distinctive characteristics of the product, south africa consumer email list as well as the characteristics that are most attractive and important to the target audience. So, if the load capacity is especially valued in your product, then it is definitely worth writing about it;
price;
reviews;
"Add to cart" button;
similar products;
favorites and wishlist.
By the way, we recently talked about how to create a selling product card on a marketplace , and most of the principles mentioned are also applicable to a company’s website.

Industry Page
A client who lands on an industry page most often needs a consultation: he may not yet understand exactly what service he needs, but he knows for sure that he has a problem that needs to be solved.

The thing is that often such pages receive referral traffic and traffic received from targeted advertising or, for example, from YAN. And here your task is to sell your experience, not a specific service.

Therefore, the first screen is also important here: to inspire trust at the “friend or foe” level, it is worthwhile not only with the headline, but also with a relevant image, as in the example below.