Rules for creating commercial proposals

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The text of the commercial proposal must meet the following criteria:

Clarity and comprehensibility . The data in the CP should be presented clearly and intelligibly. Do not use complex speech patterns and write in a language that is understandable to clients.

Laconicism . Clients are interested in short but informative commercial offers. Describe the main characteristics of the product/service, but do not go into the smallest details.

Focus on benefits . Explain the benefits of the product/service and what the customer benefits from.

Structure of the K P. Its parts: introduction, main text and conclusion with contact information.

Interesting design . Do not ireland email list neglect the design. An attractively designed commercial offer will interest the client and form a positive image of the company.

In a cold CP, it is not necessary to indicate the price of the product/service. It is aimed at establishing contact with the client, and not at quickly concluding a deal. In a hot CP, there is more information. This format involves a detailed story about the product, working out possible objections, a description of guarantees, as well as reviews from satisfied customers.

Please note! In some cases, an accurate calculation of the prices of goods/services is required if the buyer requests additional information. As a rule, budgetary institutions collect several CPs to justify the auction price. Then they can send an invitation to the company to participate in electronic trading and formalize a profitable deal.


Requirements for commercial proposals
Let's consider the basic requirements:

Volume
The CP is a component of the sales funnel and can be used at the beginning of communication with the client or in the middle. Of course, this affects the volume of the text.

Sending to a "cold" audience (database mailing) . It is customary to call such a commercial offer an announcement.

Volume: 1-2 A4 sheets.

Volume

Source: shutterstock.com

The letter is the first point of interaction between the company and the client. It should interest, briefly describe the offer and encourage cooperation with the company. Write a short text with an attention-grabbing title and subject of the letter. There is no point in revealing all the advantages of the product/service.

The purpose of such a commercial proposal is to convince a potential buyer to send a request to the company, call the manager. The transaction is formalized by a cold commercial proposal at subsequent stages of interaction.