If you have a mobile app or are focused on mobile marketing, using emojis in your push notifications can greatly increase your click-through rates and time spent on the app.
For example, MobilityWare used an A/B test for their push notifications. One notification included an emoji, and the other did not. The result? The push notification with an emoji led to a 9% increase in users clicking the advantages of truemoney database call to action .
NotifyVisitors ran a test with the same criteria. Their conclusions were that push notifications with emojis have a higher click-through rate (CTR) and perform better than notifications with only images.
NotifyVisitors Test: Push Notifications With Emojis Have Better CTR
What intrigues me the most is the fact that of all these strategies (email marketing, social media, and now push notifications) emojis have the most significant impact on push notification CTRs.
Another study by CleverTap found that there was an “ average 124% increase in CTRs for notifications containing emojis.” That’s not a small percentage. That’s a huge improvement in their campaign.
Study: Notifications with emojis have a higher CTR
If you don't already have a way to send push notifications , I recommend Urban Airship. First, visit their homepage and set up an account. Click on "Get Started" in the top right corner and enter your email address. Then click "Start Free" and confirm your account.