Little by little, the first requests came in asking whether she could speak to a larger audience to introduce people to interesting things about the "art of speaking". "At first I didn't know what I should charge for it," she laughs. "I was asked to do something that I enjoyed. Something that I liked doing anyway." But that quickly settled in, too, and so the trainer Isabel García became the speaker Isabel García.
Unlike perhaps at a scientific conference, where the content is what counts and shortcomings in the presentation are overlooked, for her the focus is on the presentation. The canada telegram screening presentation is part of the product. This naturally raises the bar, because nobody believes a communications expert who doesn't speak confidently and motivatingly herself. Authenticity is the key word here. "I have to know who I am. That influences my body language, my voice, my entire demeanor. That also sets me apart from speakers who painstakingly rehearse their presentations, even learning them by heart.
That way I can react spontaneously if something goes wrong. Some people are lost without a working projector." Isabel García goes even further, however, adapting each presentation to the audience during the first few minutes: "I quickly notice, do they want comedy, do they want to be entertained? Or are they more curious and want content? Then I save myself the laughs."