Due to the coronavirus outbreak

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Global searches for food delivery services increased by an average of 180%; and

The average year-over-year growth in e-commerce site traffic in the first half of 2020 was around 30%.

Searches "Buy online" June 2020

These are just some of the changes that have taken place in recent months. Let’s take a closer look at our research and data on this year’s eCommerce digital marketing trends to see how we can help businesses navigate the new landscape.

eCommerce Traffic Trends: Growth, Growth, Growth
eCommerce sales have grown at an unprecedented rate. In 2020, eMarketer forecasts total sales of $3.914 trillion in the eCommerce sector.

consumer interest in online shopping has increased for exit mobile database everything from everyday necessities to more serious purchases like laptops (online searches for “laptops” have grown 123% year-over-year in the spring). Offline shopping, of course, has a long way to go before it returns to normal.

eCommerce traffic trends
SEMrush data collected through the Traffic Analytics tool shows an average global monthly eCommerce traffic across all industries of around 17 billion. Typically, peaks are expected in November and December as consumers flock to online stores for promotions like Black Friday and the winter holidays, but the recent pandemic has brought about some unexpected changes to the eCommerce landscape.