A truly motivating call to action (CTA)

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Factor 2. Reflection of the unique selling proposition (USP)
It should include:

key benefits of the product/service;
differences from competitors (what makes the switzerland consumer email list product or service unique, and why the visitor should choose you).
Factor 3. Quality visual elements
These include images and videos.

They should be high-quality, visually reinforcing your USP, and enhancing the perception of the text.

However, these elements should not distract from the main purpose of the page.

Factor 4:
What we mean:

motivational text: clear, concise, clearly explaining what the landing page visitor needs to do;
visibility and accessibility of the element: the call to action (cta) should be noticeable and easy to find.
Factor 5. Presence of trust elements
These include:

reviews and cases. We recommend posting only real customer reviews and examples of successful use of a product or service;
certificates and awards confirming the quality and reliability of your offer.
More information about trust triggers is provided in this manual :


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Consider these factors to maximize the effectiveness of your landing page.