what channel of communication with the company is familiar to the target audience

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If you are conducting business correspondence in WhatsApp, then you should not switch to mass mailings by email: the user did not give permission for such messages, so you risk ending up in spam and not achieving your goal.

what resources you already have and what you are willing to invest in.
The process of “pumping up” customer loyalty and improving the experience is not fast, and you need to be prepared for the fact that the situation will not change “with a wave of a magic wand”: it will require strength, funds, resources, patience, analysis of the initial results and their optimization.

For example, a company does not have a CRM system or funnels are not formed in it. In this case, marketing automation will be postponed until the CRM system is set up. Why is that?


Because no funnels, no sales. Literally:
No Funnels, No Sales: How to Increase Lead Processing Efficiency

Let's say you go through the entire customer journey and create uruguay consumer email list a strategy for implementing automation.

It includes different types of chains: warm-up, training, reactivation, rejection and others.


Useful material
Personalize, Retain, Engage: 21 Examples of Triggered Emails for Business

So the warming chain will work on those who have not yet made their first purchase. For example, you visited the site, agreed to the use of cookies, put two items in the cart and left. In this case, the company will be able to use the "abandoned cart" trigger to show you a selection of products that you did not buy last time via a popup during your next visit.

A chain of reasons for refusal will help close an objection that arose when trying to make the first purchase. For example, you asked the manager to issue you an invoice for product X, went away to think for 3 days, came back, and the product was not available. So the seller can record the reason "product X is not available" and send a trigger letter when such an item appears again.

How you answer these questions will determine which automation tools are worth using in your situation.