data that are relevant to your SEO keyword plan

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Some tips for Google Ads and Google Analytics

Once you have the list of keywords from your PPC , input it into one of the keyword tools like Google Ads or SEMrush to get the average monthly search volumes, keyword difficulties, and other metrics before including them in your main keyword list.

Make sure you're looking at the "Search Queries" report in Google Analytics, which are the actual terms that people searching on Google typed before clicking on an ad, rather than the Keywords report, which are the terms your site is bidding on in Google Ads.

If you're wondering how to "get search volume and forecasts" in Google Ads, keep in mind that this topic is covered in the Google Ads section below. Match types like "Phrase Match" and "Broad jiangsu mobile database Match" in Google Ads result in an ad being shown for many more terms than are actually bid on. Remember that you're interested in the actual queries that users are searching for.


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Some of the terms that are in your PPC keyword lists may be too competitive to rank for organically in the short term. However, it is possible to bid on them only in a small geographic region where it doesn't make sense to try to rank for them nationally. For example, it may make sense to bid on a keyword "lawyer" in your town or city, but when you look at the search engine results, you'll find that the top 5 sites are all huge national or international news sites.