Learn to look for the story : often in companies there is a tendency to tell events in a chronological way, using words like mission and vision; ignoring that stories are hidden, perhaps, in events that seem marginal.
Storytelling: Tips for Finding Your Story
The company manifesto: if you had to write a manifesto for your client today, what would you tell? Try to jot down 10-15 lines that clients, fans, suppliers and employees can recognize themselves in. Commit some find investor through investor database concepts and some words to memory, they will be useful.
How to Storytell: List the Things That Identify Your Company
3. Choose the keywords , or rather the "mantra words": these are not simple keywords, but concepts that must return within the company in power point presentations, speeches, internal documents. And also on social networks and in every communication material.
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Carefully note the values and peculiarities of the company and the brand.
Identify your company values to tell your brand story
Equally carefully note the values and peculiarities of your audiences and customers .
Use a path of internal interviews within the company . A path that includes an analysis of the collected materials, a strategic comparison workshop and a drafting of a brand narrative.