Barrier-free access is not only necessary for buildings, but also for digital offerings. Websites now often have functions integrated that enable people with impaired vision to use them. These options should not be neglected in email marketing either.
When creating an email, you can consider a few things that will enable people with disabilities to perceive your content. For example, ensure strong contrasts and enough space between the individual lines and elements to make reading easier. Links and buttons should also be clearly visible.
People who are completely blind often use screen vietnam number dataset readers. This software captures the contents of the screen and reads them out to the user. To support this application, the content must be perceived as text. For content that is only available as a graphic in HTML newsletters, only the alt text provides information about what is perceived by non-impaired people. If you are not just using a mood image, it makes sense to provide a detailed description of the image content.
People with hearing impairments should not be forgotten either. The trend towards more and more videos makes it difficult for this group of people to understand the acoustic content. If videos are used for content, they should ideally work without sound or contain subtitles .
Depending on the target group, accessibility can also refer to the style of language. Complex sentences and foreign words should therefore be avoided. Some municipalities are a model here, offering information in simple language in order to provide access to as many citizens as possible.