Some industries are still recovering. Others have reached new heights. There doesn’t seem to be any areas that haven’t been affected.
Let’s take a look back at some of the trends that indonesia phone number list we’ve covered in the China Marketing Weekly newsletter recently.
Table of Contents
The outbound travel market is on pause
Online education invigorated
Study abroad shooken up
Businesses are digitizing
Real estate
Gaming
Exercise
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The outbound travel market is on pause
China looks to domestic tourism as the border stays closed for international tourists.
China’s borders may not be completely shut down, but even people with resident permits are not allowed to enter. At the same time, the number of international flights was reduced significantly to one route per airline and one flight per week. As international airlines prepare to slowly restore their flights to certain countries, China has extended their restriction indefinitely (May 31st was the previous deadline) and warned international airlines against pre-selling tickets for flights that haven’t been approved yet.
In mid-May, representatives of countries such as the UK, France and Serbia were seen in a live broadcast on Flying Pig, one of China’s most popular travel platforms. The goal was to encourage more tourists to visit their countries. However, if the regulations stay as they are, people won’t have much choice. The Chinese government is also focused on restoring tourism in the country, and is not expected (Chinese) to rush into opening up the country to international visitors.
es the Qingming festival show us what travel trends will be like in 2020?
Early in April, the country observed the annual Qingming festival (Tomb Sweeping day), which usually marks the first of the springtime trips. However, this year, the country recorded a 61.4% decrease with only 43 million travellers nationwide deciding it would be a good time to travel.
The China Tourism Research Institute released a report (Chinese) summing up the trends that stand out the most during this time:
Most travellers avoided hotels and public transport: choosing short-distance car trips with no overnight stays.
The contactless (and humanless) services in the hotels were the ones most appreciated by the guests.
Most tourist attractions were visited in small private groups (although Chinese tourists are known for travelling in bigger groups).
Travel agencies turn to live-streaming to promote local products and travel spots online and encourage people to travel.
The price of domestic flights keeps declining, and the overall prognosis for international travel doesn’t look very good.
Online education invigorated
The online education industry is booming and creates more opportunities for individual educators, schools and platforms alike.
Online programs that were actually supported by the Ministry of Education were released as the country tries to move as many aspects of life online as possible and keep life going despite the pandemic.
Bilibili, a video platform that could be compared to Youtube, rolled out “Bilibili never stops learning” program in cooperation with China’s top educational institutions such as Tsinghua and Peking Universities, and Shanghai Gezhi Middle School. It covers general education subjects (for all grades), current affairs (covering trending topics), and more.
At the same time, Tsinghua University is also cooperating with short-video app Kuaishou (Chinese) to help students “start classes as scheduled although the semester has