The purpose of a B2B portal is to conduct remote trading activities between companies, therefore, in its functionality, the portal resembles an online store or marketplace, but at the same time it is adapted for the B2B segment.
B2B portal functionality:
Registration and authorization of clients on the platform.
Partner's personal account.
Information on the counterparty's balance and debt.
Demonstration of the company's full taiwan business email list range of products, including scheduled deliveries.
Advanced product search.
Possibility to order the supply or production of a product.
Reservation of goods for a certain period.
Setting an individual price for each client of the company / groups of clients.
Individual loyalty program for each client/group of clients.
Basket and multi-basket.
Formation of a waiting list.
Making a payment by card through the website.
Automatic generation of invoices for payment of goods from the client's bank account.
Automatic generation of accounting and legal documentation.
Automation of document flow and work with electronic document management.
Possibility to estimate the cost of various delivery options.
Publishing and storing corporate materials - training, design, marketing, advertising, sales, etc.
Marketing automation - personalized mailings, advertising, special offers, promotional messages.
Product return and service requests.
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Stages of B2B portal development
To create a quality B2B portal, the owner and the contractor must join forces and work hard. Only then will it be possible to establish stable sales via the Internet and achieve maximum returns from the business.
First of all, three main tasks need to be solved:
Drawing up a technical specification during a survey of clients and managers . Increasing the scale of a business requires work in many areas. As a rule, determining the sequence of necessary actions presents great difficulties for a company. In order to draw up a technical specification for the development of a portal, it is first worth getting acquainted with the opinions of clients and managers. The primary task is to ensure that they find the platform easy to use and that key needs are met.
Setting up an ERP system . To ensure the functioning of the portal, it is necessary to organize a proper accounting system in advance. When entering and displaying data, errors must not be allowed - this applies, at least, to the price, product codes, balances, promotional products, information about counterparties, and document flow.
Organization of teamwork . The most important moment is the choice of the contractor, while the customer's participation in the project implementation also plays a major role. It is necessary to appoint responsible persons to exercise control and collect data on the results. The best option is when a group of managers will supervise all stages of development and gradually move on to implementing B2B sales through the portal.
The key condition for increasing the number of B2B transactions during the platform's operation is constant interaction at the development stage. For this purpose, the customer can involve purchasing and sales managers, marketers, and, if there are specifics in settlements with counterparties, an accountant. Department heads provide support and answer all questions.
Stages of B2B portal development
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The process of implementing an online service in the B2B sphere conventionally consists of seven stages:
Definition of the concept and designation of goals
The first step is to characterize your target audience, thoroughly study your clients, and get a clear idea of your goals and objectives. Pay attention to the specifics of your company's activities and bottlenecks.
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