What’s the difference? B2C sales are made

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Due to this, the typical process of securing a B2B sale is long and complicated, requiring sign-off from numerous decision-makers and/or a long-term trade commitment. B2B sales vs. B2C sales: directly from a business or salesperson to the consumer. Unlike B2B sales, they’re usually smaller in scale and involve only the consumer’s decision.


Common business-to-consumer sales eamples include: A sales benin whatsapp list rep at a car dealership. An online eCommerce store that sells clothes. A supermarket selling a variety of consumables. Compared to B2C, B2B businesses have a bigger pool with larger fish, greater targeted marketing opportunities, and, of course, more epansive budgets.


So, why is there such a drastic difference between B2B and B2C sales? Higher average transaction value While the B2B sales pipeline can be small, like an SMB making an order of office supplies, it can often stretch to thousands or millions of dollars and involve a massive supply chain.