You now have a system for recording your content in future content marketing.

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sami
Posts: 431
Joined: Wed Dec 25, 2024 1:00 pm

You now have a system for recording your content in future content marketing.

Post by sami »

You will therefore not fill in individual fields at this point, but will add information later. This includes, for example, subject areas or keywords, target group assignment or publication date. Nevertheless, I recommend that you create this table as comprehensively as possible so that you can save yourself later work and reassignment.

The individual fields of this table could, for example, be named as follows:

Date of entry/revision
ID/Current inventory number
storage location
Short name (for published viber data content: title/heading)
subject area/category
target group
Customer Journey: Phase
communication goal
core message (to which the content refers)
type/format of content
short description
Other features (e.g. number of characters)
Creator/Rights
Date created
Date last updated
Status (idea, draft, planned, approved, published, distributed)
Further reason
to be processed until
responsible/processor

date of next revision
expires on (optional)
Comments/Miscellaneous
As you enter the content, please check for yourself whether these criteria work for your project, company and team. Adapt the table to suit your own needs.

This is how it continues
Above all, you probably already have a considerable, perhaps even surprisingly large, inventory of content to utilize.
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