No matter how you create your emails, technology is the first thing that determines how they look to the recipient.

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Using Emails: Technical Basics

This fact is understandable when you gambling data switzerland consider the number of possible IT tools that Internet users can choose from. E-mail clients include G-Mail, Outlook and T-Online. All of these clients are different and display the same e-mail differently. Often, individual elements of the design even disappear because the program parameters cannot display them.

The task of companies is therefore to design emails whose design is effective and whose most important elements are displayed correctly – across all clients.

First, important tips:

At the programming level, you should design emails in HTML, with flexible tables . This will avoid the formatting language CSS and the programming language JavaScript. Both are prone to misrepresentation.
Always include alt text for images. This way, readers know what an image is supposed to show if it cannot be loaded and displayed.
And in case the email still arrives unreadable at the recipient, the best solution is a link to open the email directly in the browser.
At this point, the possibility of inbound software should be mentioned. Platforms like HubSpot not only optimize email templates and their design. They also use workflows for automated sending or make it easier to plan campaigns and organize entire email newsletters.