In November 2024, Google began another update to its core algorithm, which was completed on December 5. This process, known as a “core update,” aims to refine the ranking system and improve the quality of results displayed in search engines . The main purpose of this November 2024 Google core update is to value truly useful and relevant content, while reducing the visibility of content created solely to achieve good positions in search results.
As we reported here on the blog previously , the update began on November 11 and lasted about three weeks. Although it was not the biggest update of the year ( that title belongs to the March 2024 update ), the impact was significant in certain niches and regional markets. During the period, fluctuations in the ranking of websites were observed, especially between November 25 and 26, with some cases of great volatility until completion.
How are websites affected by the November 2024 Google update?
The update impacted sectors and regions differently. While instagram data some areas saw modest changes, others saw significant drops in rankings. A notable example was luxuryhotel.world, a website specializing in the US luxury market, which suffered a substantial loss of visibility.
According to preliminary data , the algorithm changes brought smaller fluctuations compared to previous updates, such as the one in August 2024. Monitoring tools such as Sistrix and Semrush indicated that the impact gradually increased after the update began, but remained lower levels compared to those observed on other occasions.
It is important to note that the changes caused by Google updates are not uniform. Factors such as content relevance , technical compliance of the site and user experience continue to be decisive. For sites that have seen significant drops in ranking, a detailed analysis in Google Search Console is recommended to identify the most affected pages.
How to assess the impacts on your website?
If your company has noticed changes in traffic or positions on Google, there are a few steps you can take to help you understand the impact of the update:
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wait for stabilization : before making changes, it is essential to wait for the update to complete, as this avoids hasty actions based on temporary fluctuations;
analyze Search Console data : compare traffic reports before and after the update, pay special attention to pages that have lost significant positions;
assess the quality of the content : use the self-assessment guidelines provided by Google itself, which help identify possible gaps in the quality of the published material;
Prioritize consistent improvements : hasty adjustments or adjustments aimed exclusively at “outsmarting” the algorithm do not generate lasting results; the focus must be on real and sustainable improvements.
Websites that adopt user-centric practices — such as clear, well-structured, and useful information — tend to suffer less impact from future updates. And speaking of which.