There are general patterns and rules in SEO that apply to optimizing sites of different topics. However, to build a successful SEO strategy, it is necessary to start from the brand's target audience and its needs.
Konstantin Demidov, an expert at Ingate Organic, spoke about the key differences between the B2B and B2C approaches to SEO.
The webinar covered:
Features of search engine optimization for B2B sites;
what improvements need to be made to the site to attract a B2B audience;
How to help demanding customers make purchasing decisions on product pages.
Also, using the example of a B2B website, we looked afghanistan telegram data at the main mistakes that specialists make when optimizing pages.About the client
The main character of our case is a well-known manufacturer of vegetable snacks, whose history spans more than twenty years of successful work on the Russian market. The brand's assortment includes a wide range of canned products: from classic green peas and corn to chickpeas, marinades and vegetable caviar. The products are easy to find both in the country's leading retail chains and on popular marketplaces.
Increase brand awareness and encourage trial purchases among new audiences.
Launch and develop distribution of a line of products in glass jars.
Maintain market positions in the face of growing competition from private label federal chains.
A Step-by-Step Guide to Creating an Effective Marketing Strategy
Step 1: Comprehensive analysis of the market situation
To build a successful strategy, it is necessary to conduct a detailed analysis of the following indicators:
current position of the brand in the sales ranking;
competitive environment map: identify market leaders and direct competitors;