In your editorial charter, include a paragraph with your different targets.

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Your goals may differ depending on the type of content: posts, articles, website pages.


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Know your targets

It is important to know who you are addressing because you will need to have a consistent vocabulary and tone depending on your targets.

You can write and detail your different targets .

For example, if I take my business: I address young norway whatsapp number database entrepreneurs, from all sectors, who are starting their business. They are not necessarily comfortable with Internet terms, so I have to make sure that I have an appropriate speech. I also address entrepreneurs in the equine sector, so I could use vocabulary and expressions that speak to them.



Establish the editorial line: (tone, subjects, vocabulary, format, etc.)

The editorial line will define the subjects you will cover, the angle you will approach.

You can draw a parallel with the different press media. The same subject is treated differently by Le Canard Enchaîné and Le Parisien .

In the editorial line, it is the personality of your brand that must stand out. Are you going to talk more about case studies, lists of tools? Are you going to write in-depth articles?