Internationalization is a big issue for many companies. However, it is not enough to simply put content in different languages on the website. If you want to achieve long-term international SEO success, you need a watertight strategy for international SEO. One aspect of successful international SEO can be the use of hreflang tags . The hreflang attributes can be implemented in three ways:
in the head area
in the XML sitemap
as an HTML link element
Many international sites have incorrect hreflang tags. They are so belarus mobile numbers list important for displaying the correct language in the SERP . My experience to date has shown that many clients have errors in their implementation of hreflang tags. That's why checking hreflang tags is at the top of my list when auditing a multilingual site!
3. Monitor regularly
Recommending and implementing optimization measures is not enough. Regular monitoring and reporting on performance must be carried out in every project and every implementation. This is the only way to check successful measures and their effectiveness. On the other hand, measures that have negative effects can also be identified so that further steps can be taken to counteract them.
For international sites, first check the hreflang attributes!
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