California These laws impose harsh penalties

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True, third-party cookies make digital advertising more efficient. But you have to track cookies on many sites to get enough data. You end up collecting personal data like seual orientation, political affiliation, and medical history. In case of a data breach, you'd epose all this private information about your leads and customers.


2. Regulatory changes Legislators and regulators in different costa rica whatsapp list regions are also concerned about data privacy and work hard to moderate third-party data collection. Two of the most prominent data protection legislations are: General Data Protection Regulation (GDPR) passed by the European Union (EU) California Consumer Privacy Act of 2018 (CCPA) passed by the state of on companies that violate users’ privacy.


To be compliant, browser vendors have disabled third-party cookie support. Now, they have to get users' consent before collecting, storing, and selling personal data to advertisers. Even companies outside the EU and California must follow GDPR and CCPA if they meet certain conditions.