Research has shown that sound has

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Demonstrate expert knowledge
Deep domain knowledge is an effective way to gain consumer trust. To do this, publish videos with technical information and expert commentary.

Why it works: When viewers associate your brand with expertise in a particular industry, they are more likely to trust the products and consider purchasing.

Use ASMR
It's a rather unusual but working way to promote. ASMR, or autonomous sensory meridian response, involves using soothing sounds, low tones, and whispers in videos to relax the listener.

Why it works: Different sounds and tones are used to evoke jamaica number data certain emotions in the listener, who will then associate that feeling with the brand or product.

“the ability to influence consumers, either consciously or unconsciously, ultimately influencing their purchasing decisions.” In addition, sound can reinforce the uniqueness of a brand in the minds of consumers. According to several studies, “music and voice associated with a brand increase its memorability and positively influence consumer responses.”

Create quality content
Videos with higher quality content are another powerful way to capture viewers' attention.

Why it works. High-quality videos have a more effective impact on the viewer than short, low-quality clips. This approach allows brands to tell their stories through social media. In some cases, the product may not even be physically present in the video. Indirect sales through entertaining content is an effective strategy for TikTok marketing. And high-quality and high-budget videos will allow the brand to stand out and be remembered by users.