Content marketing is the act of producing useful content for your customers, prospects for the purposes of sales, loyalty and brand image.
Having a professional blog is a great way to put a content strategy into place .
The company blog allows you in particular to:
To bring traffic to your website To lead your personas (ideal customers) to take action: subscribe to your newsletter, go to a landing page presenting a new product/service, leave their email to retrieve a lead magnet (literally customer poland whatsapp number database magnet: that is to say free content in the form of a white paper, tutorial, list of tools, recipes, etc.) To improve your brand image and work on your “ personal branding ”.Each of your posts provides value to your personas and moves your prospects from one stage of the relationship to the next.
Let me explain: At the beginning, the Internet user who comes across your blog article after a query does not necessarily know you.
He is at a stage where he has a problem and is looking to solve this problem. He is looking for solutions.