What is an anchor text?

[rochon.a1.119]

Anchor texts are essential for SEO link building strategies as they have a huge impact on Google rankings.

Digital marketing directors are clear about the importance of anchor text, as it turns out to be a key resource for improving the positioning of a website.

In addition, it is through links that you can guide your readers throughout your website by recommending topics related to the one you are dealing with and even taking them to a product or service page .

Taking readers from one source to another, allowing them to delve deeper into a topic, is beneficial both for them and for the website in question, as they invest more time on the site and Google views it favorably by considering it a relevant site.



Anchor text is a word, phrase, or part of a text that contains a austria mobile database link to another web page. In short, it is the text that has a link inserted so that users can click on it.

Before the Penguin update in 2012 , Google used anchor texts to determine whether a particular website was relevant enough to users.

Nowadays, anchor text, beyond the issue of relevance, works as a factor for Google to decide to penalize different sites for lack of web optimization or even for spam.

Anchor texts serve to guide readers throughout your website in order to expand on the information provided in the article they are reading, and this is something that Content Managers take into account .

It is a crucial factor in a Linkbuilding or off-page SEO strategy because it is of great help to position your keywords and to optimize your internal links.