Quality is one of the essential points in the purchasing

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For Cdiscount it was product development (diversity, quantity, low price) and fast delivery.

Finally, for Vente Privée, it was the European expansion strategy with the purchase of other local event sites and the development of cross-channels.

Nicolas Chevalier
Nicolas Chevalier

The French need a certain transparency about products and denmark mobile database their origin when they buy.

Nowadays, many online retailers use the “Made in France” concept.

Thanks to our Latin culture, we prefer personal contact and exchange.

That's why the relationship with the consumer is essential: having a conversation on the phone reassures us and makes us feel a closer connection with the brand.

As if this were not enough, you must take care of the product's reputation and brand image.

And finally, process in France.

In our market, it is increasingly difficult to maintain a competitive price.

The only way to achieve this is to stay ahead with a strong brand and stay close to consumers.