What types of tests are there?

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These are relatively easy to explain. For example, this is a holdout test in which Facebook ads are shown, compared to no ads being shown. Accordingly, there is a test group that sees the treatment (ad) and a control group that does not see the treatment.

Multicellular tests
These are also relatively easy to explain. They are like an A/B test, but with a holdout, i.e. a control group. In this procedure, the various advertising strategies are tested in order to determine the conversion lift within the different strategies.

Multicellular Tests – Facebook Experiments
Source: Facebook Blueprint (Study Guide for the Expert Exam for Marketing Science)

Nested tests
These are more complicated and go very deep into the area of kenya mobile numbers list ​​Facebook marketing science. In a nested test, another test takes place within the test. As usual, you have a test and control group, with the subtle difference that there is now another test and control group within the test group.

Nested Tests – Facebook Experiments
Source: Facebook Blueprint (Study Guide for the Expert Exam for Marketing Science)

This is important for your test
Set your budget and duration so that each standard/custom event you want to test delivers at least 100 events (e.g. purchases, leads, content views).
You can calculate the budget and duration roughly like this:
Duration = Past period of the last 100 events of the standard/custom event you want to test under comparable conditions (budget/target group/creative). An additional time frame for post-conversion windows should be taken into account here.
Budget = Take your average cost per conversion that you want to test and calculate it to a statistically significant value, e.g. cost per purchase = €10, which results in an amount of €1,000 for at least 100 purchases (for a significant result). This is just a guideline to gain initial experience with this type of test.
Basically, you can focus your test on different things. This could be just one campaign, several campaigns or your complete advertising measures in one advertising account.