Margarita Amvrosyeva, project manager Ingate Performance

[rifat28dddd]

3. Video recordings from castdev.

4. Excel report with webvisor analysis results: hypothesis, what to expect and link to the visit in webvisor.

5. Excel with audience portraits, we showed part of it in the block with the target audience.

6. Excel report with castdev results: pros and cons noted by each respondent.

7. Kastdev shorthand.

8. A list of hypotheses with an assessment of the ease of implementation and the degree of potential impact on conversion, thanks to which we were able to prioritize them for the client.

As a result, instead of confirming the 7 hypotheses that the afghanistan telegram data client outlined, we were able to find 210 possible ways to improve the user experience. We also identified and formulated 28 key improvements based on them and predicted how much the site's indicators would improve after their implementation. To do this, we built two funnels:

How CJM Development Increased Sales by 11%. A Non-Mythical Case from Ingate Performance - Image 11
— The client has a huge amount of work ahead, but we have achieved the main goal. Namely, we have provided arguments as to why the site is really worth working on and what results this work will lead to. Now we are eagerly waiting to measure the first results. We do not know exactly what modifications we ended up taking into work, but we can already see how they are being implemented on the site. For example, the client has already completely changed the main page in accordance with our recommendations. And we continue our cooperation. Now we are doing an SEO audit. This proves once again that what we recommend really works.



If you, like Mercury, want to understand what stages your customers go through on their way to purchase and what barriers they encounter, order CJM from us. We know a thing or two about it!


Ingate Group Team:

Christina Geil, Lead Web Analyst at Ingate Performance

Margarita Amvrosyeva, project manager Ingate Performance