The advantages of digital, data-based decisions in companies

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Business decisions are based on objective, quantitative and qualitative data. Smart data and business intelligence dashboards help with analysis, consideration and preventive measures. They help you identify patterns, trends and influencing factors in the market, among your target group and from the competition. This gives you greater control over the direction your company is taking.

The quality of your decisions has a direct impact on your future profitability. Smart Data enables

more transparency and overview
recognizing trends
reliable forecasting options
best possible control
How can you best consolidate and visualize the data?
Whether in your database, bundled gambling data switzerland with individual employees or in the wider network, important data sources can be found everywhere. But only by combining the data from these different sources can you create a basis for your company's decision-making.

In order to keep track and structure the data, it is recommended to look at the following four perspectives:

competition (Competitor View)
customers (customer view)
market (Market View)
company (Company View)
Better understand your competitive environment

The Competitor View enables you to adapt your online strategy directly to the behavior of your competitors and thus make targeted use of competitive advantages.