7. Sell products through social commerce

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Social media marketing will evolve over the next few years to include social commerce and the ability to sell products directly from social channels, giving businesses a global marketability. Now, even if you don't have a website, you can use social shopping tools to sell your products and services.

We'll try to explain all the details in separate posts, including how to use Instagram Shopping, how to sell on Facebook Shops, and the best ways to use Instagram Live Shipping.

8. Mix formats
Be sure to switch up the format of your social posts every now and then. If you normally post GIFs or still images, try video. Take advantage of all the formats that work best for different types of content and different social networks. The general idea is that posts with photos will always perform better.

Recently, Hootsuite conducted an experiment that found that plain text tweets outperformed tweets with images. This wasn't true a few years ago, and Hootsuite would never have made this discovery if all tweets contained images. Facebook's algorithms leverage the diversity of content types to ensure a good mix of different content types in users' news south-korea consumer email list feeds. Switching up your format can help expand the reach of your content.

If you want to use images but don't have a good photo library of your own, stock photo sites can be a great source of free, high-quality photos that you can use for your social posts.

9. Quality over quantity
The total number of social media marketing options for small businesses can seem overwhelming, but you don't need to do them all. Creating great content on a few key channels is much more important than being present on every network. If you only pitch and sell, there's little incentive for people to follow you.

Remember: Social media marketing is about building relationships. Always be honest and post quality content. This is important and you can't fake it. It doesn't have to be hard; you can't do it all. Reach your audience where they're already spending their time online. Focus on using one or two social channels well at first. You can build on what you learn and expand your efforts.

10. Use the right tools
The secret to using social media effectively is to take advantage of tools that automate and simplify much of the work. There are numerous tools on the market to increase your productivity, so even if you don't have a full-fledged social media team, you can get started with the help of social media for business.

It's not a broadcast system, but a way to engage with your viewers and fans. Social media tools allow you to centralize all messaging and mentions about your company in one dashboard.
If you’re having trouble creating eye-catching images for your posts, make use of tools that are sure to help you get the job done.