If search engines deem your site untrustworthy, it could hurt your performance. If you have multiple pieces of content targeting the same keyword, your performance could drop.
Read on to learn why writing your own content and combining it philippine country code with SEO optimization might make you reconsider doing so. Your website performance should always be your top priority. If you need help with your website SEO, contact the knowledgeable professionals at Optimize Your Website to learn how we can help your law firm.
Why Write Optimized Content?
People use search engines to solve problems, gather information, and make decisions. More than ever before, they are turning to search engines for the help they need, and the highest-ranked websites in the search engine results pages ( SERPs ) are most likely to be the links people click on to get the information they need.
By writing optimized content, you can help your website's listing reach the top of the SERPs. This is important for many reasons, but none more important than this one piece of information: less than 1% of users scroll past the tenth result in a search engine's search results . This means that unless you're in the top position of the SERPs, 99% of people won't see your listing or link.
Content is optimized specifically to rank at the top of the results page (not a few scrolls down on the SERP). You probably recognize the value of this, but how can writing your own content limit your success?
Your content production may be cannibalizing your keywords
Many lawyers create fantastic content that contains a ton of valuable information. They think it’s the ideal type of content to add to their website. However, there are many negative consequences if you write your own content.
The mistake here is to assume that more content (content that runs in parallel with your organization’s SEO optimized content) will do more and better help you rank higher on the SERPs. This seems logical – why would more information be a bad thing?
Search engines have different views on this issue.
If you’re trying to speed up your company’s content production, you may want to reconsider adding these. In some cases, attorneys do this to speed up SEO performance and cut corners in the hopes of getting more traffic as quickly as possible. However, this often results in keyword cannibalization.