In the days of widespread Internet use, reviews of various companies have become public knowledge. And although many believe that good advertising is enough to promote a business, working with reviews is also necessary. This is especially true for negative ones: a large number of negative reviews about a company can seriously damage its reputation.
Why is it necessary to manage a company's reputation?
Reputation management is important because a good reputation contributes to successful sales. Negative reviews on a Google search results page can reduce the likelihood of an order by 21.9%, and several negative opinions - by 60-70%. Customers often make purchasing decisions based on reviews from other buyers, so building a positive reputation and managing negative reviews become important marketing tasks.
Reviews and feedback from customers help companies understand what customers like, what products they are ready to buy, and which they do not pay attention to. Online reputation management includes working with social networks, a corporate blog, a company website, forums, media, positions in search engines, reviews on marketplaces and review sites.
Negative
A certain amount of negative feedback is present in the work of any organization: it is impossible to please all customers. And here it matters how you can handle conflict situations. But if so many negative opinions have accumulated that it has led to reputational losses, it is necessary to take urgent measures to correct the reputation before the situation becomes critical.
First of all, it is worth figuring out what caused the egypt telegram data negativity. It may be related to both real problems that the company's clients have, and to black PR ordered by competitors. In some situations, even an accident, such as a bad joke, may be the cause of a reputational collapse.
When the cause is clear, it must be eliminated by appropriate methods. If we are talking about a targeted attack from competitors, the case may even go to court, but, fortunately, the conflict can usually be resolved by more peaceful methods.
If you are not confident in your abilities or do not have the necessary skills, use the services of promotion and advertising specialists. They will help you clean up your reputation on the Internet quickly and professionally.
Where to start to fix the situation
The first and most important step that every business owner should take when faced with a tarnished reputation is to monitor mentions. It is necessary to track all Internet resources where the company is discussed and analyze where negative reviews are most often found and on what principle they are built. Information that will be useful for improving your online reputation includes:
data about users who leave reviews (gender, age);
frequency of mentions of the company, both positive and negative;
the most common reasons for user dissatisfaction;
topics and news items in connection with which your business can be discussed.
What to do if a company faces negativity
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