That’s why we have a 96 percent customer retention rate.

[shishir.seoexpert1]

Objection: you work for a boutique firm or startup which might be perceived as risky Inoculation narrative: “While we’re not the biggest player in our space, our customers tell us that they love working with us because of how often we release product updates, how much input they have into our roadmap, and the personal attention they get from our executives and support team.



” Objection: a competitor who always touts how gambling data philippines feature-rich their solution is compared to yours Inoculation narrative: “You mentioned you were also looking at a solution from Company ABC. We see them in our deals from time to time and they have a very feature-rich solution. But many of the customers who evaluated both solutions and ultimately went with us tell us it was because they realized they wouldn’t end up using most of those features and preferred the simplicity and overall lower cost of our product.



” Note: since many of these objections may involve preemptively addressing competitive threats, check out my post on how to talk about your competition. 2. Using Inoculation in Your Marketing Materials Another great way of circumventing objections before they surface is by simply incorporating them into your website or marketing materials. For example, a simple FAQ (Frequently Asked Questions) section on your pricing page can help explain the difference between the various packages you offer and the type of customer that would be a better fit for one versus another.