Methods of finding rivals

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Survey your employees and target audience. Ask them what competitors they know.

Search results leaders and contextual advertising. Before this, analyze the site's search queries that are used to find you. Say, if you have 15 items in such a list, then select companies that are present in the search results 3 or more times.

Rankings. Find industry rankings and identify the leaders. For example, searching for “top clothing manufacturers” can yield entire lists of competitors with explanations of their strengths and weaknesses.

Social media search. Using keywords, you can at&t email list find the most common communities and personal pages in social networks that belong to your competitors.

Services. In this case, the search will be much easier. In addition, some platforms will help to identify the strengths of your competitors' resources.

Such services operate on the basis of:

analysis of website popularity;

search for similar sites;

determining the visibility of competitors and pages with the highest traffic;

analysis of advertising key phrases.

There are many services on the Internet that allow you to find and study competitors' resources. Let's look at the most famous of them:

Arsenkin tools. A tool that allows you to perform a free online analysis of a site. The service shows top positions in the search results, page meta tags. If your organization operates in several regions, the resource will allow you to see the results for each of them.

Serpstat. This service has many functions, including: visibility analysis, online analysis of site traffic from search, semantics, etc.

Similarweb. With this platform, you can identify leading resources similar to yours. In addition, you will receive some other statistical data.

"Bukvarix". The tool allows you to identify queries by which a competitor is ranked and its positions in search results.

Having received a list of several companies, choose 3-5 of them. In this case, it will be possible to give the most correct assessment. At the same time, no one prevents you from including another organization in the list, which differs from your company in its larger scale, expanded market share coverage. You can learn a lot from such a company.