Increase Your Profits by 10X: 5 Key Metrics You Must Track

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The difference between a business card website and a corporate website and landing page
Landing is a special page that contains all the necessary information sequentially and at once and is part of the sales funnel. Users get to it after clicking on contextual advertising. A business card, in turn, is a site with one or more pages, sections, blocks of the most important information. It is created for the purpose of familiarization. Information is arranged according to the topic.

The landing page actively sells, is always brightly and catchily designed, each block calls for action. The site, be it a business card or a corporate portal, does not allow itself loud advertising headlines. The maximum that can be found on them is one or two offers to buy, otherwise only delicate hints about a specific advantage of the product or service from this seller.

The difference between a business card website and a corporate website and landing page

The number of products offered on the landing page should not exceed one unit, since the entire context is built around it. The site presents tens, hundreds and even thousands of items, and the business card can contain details about the entire range of services at once.

If we talk about information content, both options involve filling with different content. The landing page is a shortened version, a page where there is a place for everything that will help sell the product. As a rule, these are blocks with benefits, advantages, thanks and rave reviews.

Corporate and business card websites involve deeper interaction with the buyer. They introduce the history of the company's development, tell about the staff, list the stages and features of the work. In general, they create an image and reputation, and the user will choose what to buy. Thus, the landing page is a direct marketing chiropractor email address tool, and the site is an auxiliary one.

Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Preference is given to a landing page when it is necessary to sell one product and tell about it as much as possible, and also when the cycle does not exceed one day. If the number of products is larger or the client is more interested in the history of the owner himself, his partners, the terms of the deal, etc., it is worth packing the information into a website.

This resource will provide the user with more information, while the landing page contains a strict minimum and often focuses only on sales.

A business card differs from a corporate website primarily in its functionality. Its maintenance requires minimal navigation and a form for sending feedback. A resource with dozens or even hundreds of sections is more cumbersome and requires painstaking work to set up search, menus, filters. It includes pages with replenished reviews and news, a technical support block, a calculator, etc.