Behavioral factors of website ranking

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To test user behavior, real people are asked to rate the portal. If they find any shortcomings, the site will be lowered in the search results. Ideally, visitors should admire all components of the resource - from the snippet displayed in the search to the sticker they see on the box with the order made from your online store.

Behavioral factors of website ranking

When ranking a site, the following indicators are taken into account:

The CTR of a page in a keyword search is a sign that commercial property owners database the content matches the query. The clickability of a page determines its place in the search results.

The CTR of quick links in the snippet can also be attributed to behavioral factors.

The overall clickability of resource pages for all key queries during ranking has an impact on the rating of individual pages.

The bounce rate indicates that the portal does not meet people's needs, and they leave it. The reasons for its high percentage are different: interruptions in the site's operation, intrusive advertising, mismatch between the person's goal and the content of the page.

Return to search is a sign that the visitor did not find what he was looking for on the site. The last two indicators at a high level lead to a decrease in the resource rating.

Direct visits to the portal indicate the quality of the content. This has a positive effect on the ranking of the site.

Repeat visits are also subject to verification by search engines, which take into account whether people return to the site when generating search results.

Search engine browser bookmarks . For example, Google Chrome collects information about what pages visitors visit.

Toolbar data is also taken into account when compiling the search results.

Time spent on site is one of the most well-known factors indicating audience engagement with content.

The depth of site viewing gives an idea of ​​how many pages a person viewed in one visit, and is also a sign of interest in the content of the portal.

Comments are considered as quality signals for a resource.

Audience interest is taken into account when ranking a site, so it is important that it is interesting. Otherwise, it will not be possible to ensure good behavioral factors - take care of people, create quality sites.