Inbound Marketing and automation

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Inbound Marketing and automation: what they are and what their relationship is
Inbound Marketing is a work modality that is here to stay, there is no doubt about that. But, what is this strategy about? Is doing Inbound Marketing the same as applying marketing automation to your marketing plan? If you are interested in the answers, we invite you to read this post.

What is Inbound Marketing?
Inbound Marketing is a non-intrusive technique that consists of generating valuable experiences that have a positive effect on your company and your clients. This is achieved by attracting leads or prospects (potential clients) and, subsequently, clients to your website, through original, relevant and useful content.

Once the user is on your website, you interact with them using digital tools such as emails, a landing page , or the on-page chat. The important thing at this point is to be willing to offer something that the customer is interested in, for example, a free ebook download.

The main difference with traditional marketing is that with Inbound Marketing, you don't need to attract the customer's attention by constantly following them. Instead, they will approach you when you offer them the support they need throughout the different phases of the sales funnel.

Finally, it is important to add that in Inbound Marketing we always luxembourg whatsapp data work based on the Buyer Persona , that is, the ideal client . When planning a strategy, the profile of the final consumer of the product or service that the company offers is determined. It is about trying to put yourself in the user's shoes to understand them, know what they need and the ideal way to approach it.

What is marketing automation?
With the advent of digital marketing , the potential for customers increased, as did the need to adopt new methods to broaden horizons. Automation brought a solution to the chaos and helped increase productivity in marketing companies.

Marketing automation is all about using software that allows you to perform actions automatically. RD Station is a very suitable software to carry out this process. Some of the actions that this software allows us to do are:



Automate your emails.

Create a landing page on your website, i.e. a space where users provide the company with data, including their email address, and usually receive a free download in return, such as an ebook or webinar. This way, you can generate leads and nurture them until they become customers.

Segment your customers. This is one of the most important steps before you start automating your emails. Creating groups or segments based on the characteristics of your leads is essential to moving forward with your strategy.

Qualify users with a landing score. The goal of doing this is to know where the user is in the sales funnel, whether they are interested in the company's services or products, and how close they are to the Buyer Persona.

Schedule and manage social media posts.

Create pop-ups.

Monitor users' digital activity.



Relationship between Inbound Marketing and automation
So far, it is clear that inbound marketing and automation are not the same thing. While marketing automation has been used since the 1990s, inbound marketing emerged in 2005.

Inbound Marketing uses a set of strategies in its operation, of which automation is a part. So, to do Inbound, it is essential to have the help of automation .



RD Station is the tool we use in our Inbound agency in Colombia
RD StationAsisomos has a long history in digital marketing, and we have been implementing these strategies for our clients for approximately 8 years.

We are currently partners with RD STATION , a platform developed in Brazil that has managed to position itself as the leading Inbound and automation tool for the Latin market. With this tool you can track the entire Inbound process for your company.

Implementing your Inbound Marketing strategy will be much easier if you have the right tools to do so.

How does an Inbound Marketing agency help you?
An inbound marketing agency helps you create your strategy effectively because it is not only familiar with automation and tracking tools, but it also provides you with the service of creating content. As we explained above, content is a fundamental part of the Inbound strategy.

The Inbound Marketing agency can guide you through the entire process, from defining your Buyer Persona or ideal buyer to the entire execution to attract, convert, close and delight your customers.

It is essential that your strategy is continuous, you cannot pause it, lead nurturing must be permanent, being in contact with your lead base and managing to segment it in such a way that your content is of greater interest to them each time, will be the best mechanism for you to start seeing results.

Trust in Inbound and hire a digital agency that can help you implement this great methodology in your company. The results will be visible and long-lasting.