From the gaming industry to marketing: Virtual Reality and Augmented Reality
A current hype is virtual reality . The term was born in 1987, but the actual development history goes back to the 1930s. Virtual reality or VR stands for the creation of an apparent, computer-generated world in which the viewer can immerse themselves and interact. Until recently, VR was more of a domain of game manufacturers. But the software and hardware are becoming more affordable and widespread. This means that it is becoming the target of advertisers and marketers.
Incidentally, this also applies to augmented reality : Here, fiction and reality mix, people see reality and receive additional information.
Virtual Reality
Data glasses and technologies such as Google Cardboard france phone number data Augmented Reality connect the data space with the physical world. Useful or entertaining content on these platforms has even greater value for the end consumer. The new technologies therefore represent an extremely interesting field for content marketing approaches. It remains to be seen what creative ideas marketers will develop here. A virtual tour guide for sightseeing? Extended product information in the supermarket? We are excited.
Are you still reading or are you already sharing: Sharability
An important aspect for any campaign that wants to be successful in Web 2.0 is sharability . This artificial word describes the technical and thematic suitability of content for sharing in social networks. Successful content marketing strategies focus on the usefulness of content for the recipient, who will then share it with their contacts. The prerequisite, of course, is that the technical conditions make this easy and that the recipient is motivated to do so. Sharability is therefore a good indicator of whether a content marketing campaign is working. If the end user does not share the content, it may not be in their interests.
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Say it with pictures: Visual Storytelling
Another technique that marketers have to deal with for content marketing is visual storytelling . This term simply means the effective use of imagery. Social network users rely heavily on this technique to convey entertaining or informative messages quickly and effectively. Due to their immediacy, speed and emotional strength, images are an effective tool in visual storytelling, although they require more effort than pure text work.