How to make KPI for the sales department so that profits grow by 20% or more?

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The standard storytelling scheme is as follows: a character had a certain problem, then he learns about a product, uses it, and the problem is solved. Sometimes such content is presented in the form of fairy tales, jokes, and parables. The author's ability to creatively present information is of great importance. A professional storyteller must have artistic speech, understand consumer psychology, and be knowledgeable about marketing.

Image content
Although his job does not include direct sales, he plays a major role in shaping the brand's image.

An example of such articles is the text on the website in the "About the company" section. It does not directly encourage purchases, but it influences the visitors' trust. Any type of content can be image-building, including storytelling and even a story about the working day of the company's director.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

Today we will share with you 6 of the most direct mail marketing for personal injury email list valuable documents that we have developed for our clients.

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Preparatory stage of creating a selling article
In order to create an advertising article, you need to know your product well, have a clear idea of ​​the target audience and where it might be located:

Study the product and the company's marketing plan in detail . This will help you understand the needs of the audience. The information in the text should show the uniqueness and indispensability of the product for the reader. Therefore, it is important to know your product well and its advantages over competitors' products.

Find out who the target audience is . You should have a clear idea of ​​the psychological profile of potential clients, including their differences. This applies to gender, age, professional activity, and level of financial security. It is also necessary to know what the audience is interested in, what problems they have, what they are afraid of, and what they need. This is essential for choosing the right format, style, and methods of promoting a product through the material of a selling article.

Select platforms for posting text . These can be newspapers, magazines, contextual advertising, your own website, social networks, Internet portals, forums. It is necessary to take into account that Internet resources have their own specifics.