Fit into 10 seconds
The first 10 seconds a person spends on your site decide everything. And it doesn't matter what your product or service is, you only have 10 seconds anyway. If the selling design of the site makes an impression, the person will stay on the page and can be guided by the AIDA formula. If this doesn't happen, they will leave and you will lose the client.
If the website design is done correctly, the user electrical contractors email list quickly understands what your business is about, what he can buy, what advantages he can get, what interesting things can be here. Try to make sure that this is exactly how things are on your page. Then it will get to higher positions in search results.
If you want to increase conversion rates and attract people, you should put your target audience's interests and needs first. It's pretty simple: a person who needs a certain product or service searches for them on the Internet, goes to different sites, compares them, and makes a purchase where everything best meets their needs.
Dmitry Mukhin from ITFactory claims that users need attractive websites that load quickly, contain the necessary information and are equipped with a convenient and clear menu.
Slow loading of the site is very dangerous for the online store. People will not sit and wait. They will go to competitors, and you will be sad from the thought that you wasted money on promoting the web resource. Therefore, use a good engine for the site and do not overload the page with widgets, animation and videos.
Just three clicks
The user should be able to go to any section of the site in three clicks. Strive for this. Selling design implies simple and convenient navigation. If a potential client wants to look at the products in the "Sale" section, but cannot find it, he will close your site and buy what he needs elsewhere. To avoid such situations, work on navigation, make life and shopping easier for people.
Your potential buyer should go through the path from entering the site to placing an order as quickly as possible. Don't make them fill out a form, spare them from lengthy registration. Let the person buy the product they need quickly and easily, ideally in one click.