Understanding the buyer’s journey is russia phone number example critical to successfully navigating demand generation. Offering potential customers appropriate, context-specific content at each stage can significantly amplify their level of engagement. So, let’s walk through the stages of this journey.
Have you ever wondered how a potential customer moves through their decision-making process? They typically go through three stages: awareness, consideration, and decision. Let me explain them in more detail:
Awareness Stage: This is where the buyer realizes they have a problem and need a solution.
Consideration Stage: In this stage, the buyer defines his problem and explores various solution options.
Decision Stage: Finally, the buyer compares different products or service providers and decides on the one that best meets his needs.
Creation of awareness-raising content