Criteria for choosing a website format

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So, among the existing variety, which format should you choose for your own website so that it works most effectively? If your business fits perfectly into any of the listed formats - great, just go ahead and do it. If not - analyze the situation and choose the option that best suits your work scheme or your existing funnel.

Assess the effectiveness of your existing website: what format does it belong to, how well does it fit your business model, does it attract sufficient and high-quality traffic, what conversion does it provide.

Download a useful document on the topic:

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It makes sense to think about creating a new website in a different format if:

the format used does not fit well with your business and does not help you achieve your business goals;

your format is not interesting to users and they would be much more willing to respond to something else;

your business and the marketing plan you have developed allow for a combination of different formats. For example, you trade through an online store, which is also an online service in itself. This is exactly the situation where it would be appropriate to use two different website models.

Criteria for choosing a website format

Maybe your business is something similar? For example, your product is software for corporate clients. However, your main feature is that you provide a turnkey service, that is, you do not just sell software, but also install it, conduct training for staff, and maintain records.

You assign a manager to each client who constantly keeps his finger on the pulse, monitors the correct and effective operation of the installed programs. At the same time, it is clear that you are selling an expensive product, so the sales cycle is quite long.

To win over potential buyers and earn their trust, you post all important official documents (concerning your activities), industry research results on the site, plus you run a blog on the topic.

And to have an additional opportunity to earn money, you also publish books in which you collect useful recommendations for small and medium business owners who want to try your model on their own web resources.

Thus, the company given in this example is a trading platform, an online service, and a blog. This is an example of a simultaneous combination of three different website formats in one business. And if you want to implement something similar in your specific case, then your new website should have the following:

Pages that describe the problems and pain points of your potential buyers and detail the solutions you offer.

Convenient navigation and search so that your product, service or content can be easily found by new users.

Landing pages that detail the core product (particularly enterprise software) and feature those same books with valuable tips on how to use the product.

A shopping cart for customers who want to put aside selected books.

For those who will download the book or any reports , there is a subscription form (here the client will have to leave their contact information).

Active activity on social networks, attracting the attention of a wide audience. This is necessary so that as many users as possible learn about your professionalism.

Effective email newsletters . They not only emphasize your brand and make you buy, but also continue to maintain contact with the client after the transaction is completed.

The main task here is to take elements from sites of different formats, combine them together and make them work effectively to promote and develop your specific business, increasing sales volumes, and with them, the flow of profit.