The Importance of Website Authority

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In general, strictly speaking, the concept of a trust is shrouded in myths and speculation. According to many, such a concept does not exist at all.

But we can influence the trust indicator in a certain way. There are certain factors that can lead to both its increase and decrease. It will be useful to know and take these factors into account when optimizing and working on your project.

Do you know what project can serve as a very good example and proof that trust is not a myth, but a reality? Well, of course, it is Wikipedia. If there is an article in Wikipedia that is at least somewhat correlated with your request, then it will definitely be in the Top of the search results.

The remaining resources that do not have high fishing and forestry email list trust and authority indicators will make their way to the top on a general basis, although taking into account their current TrustRank indicator.


You may have already guessed that trust affects the resource's position in search results. Preference is given to the most trusted projects with good quality indicators. Low-quality sites, on the contrary, are lowered in search results due to the fact that search engines strive to provide users with only useful information.

Projects with good trust can count on fast indexing of materials using bystrobots – Yandex technology that indexes material in a matter of minutes. This feature will be especially useful for news sites. The article flies into the search results almost instantly. Therefore, owners of news portals should take special care to increase the level of trust. This can help in attracting a large amount of traffic.

Also, owners of trusted sites can forget about filters or pessimization from search engines. The site will be at the top, regardless of any external factors. Trusted sites can even be forgiven for some minor "jambs". That is, a simple resource will get a filter, and a trusted one will receive leniency.

Previously, trusted sites were accepted into various directories without any problems. Like the same Yandex.Directory or its analogues. Now the need for such things has disappeared, but Yandex has already rolled out a new system - Radar. The most popular and trusted sites get into the top.