Online Store Blog Optimization Measures

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Search engines easily understand the structure of a small blog, and the problem of competition with your own content does not arise at this stage. However, as the number of articles increases, questions of additional optimization become increasingly relevant. We tell you what you can do so that users see links to your resource at the top of the search results.

Rate blog categories

Pay more attention to one of the most fronk oil email list popular topics: this will allow you to achieve progressive growth. To understand which articles are of greatest interest to subscribers, regularly, once every two to three months, analyze the number of reads, comments, and likes. If two topics show the same results, single out each of them as a separate direction.

Add pagination

Make your blog visitors feel comfortable by eliminating the need for them to endlessly click through archive pages to find the post they need. Let's say you have 1,000 or more articles, and the link to them is only provided by the Previous and Next buttons. Imagine how many times a user has to click the mouse to get to the material they are looking for.

To make things easier, use numerical pagination, linking to the first, second, third, tenth, twentieth, thirtieth, and other pages up to the ninetieth and last. This will significantly reduce the number of clicks and make life easier for blog readers.

Online Store Blog Optimization Measures

Add subcategories and tags

The blog is growing, the content is added - accordingly, the search for the necessary material is constantly becoming more difficult. To provide equal opportunities for all articles, divide the blog into categories and subcategories. This will make the structure more complex - as a result, the blog will be better ranked by search engines.

Tags can help increase the number of links to a post, but you shouldn't add too many of them. As a rule, there are at least three articles per tag group. When blogging on a new topic, don't forget to add fresh tags.

Get rid of irrelevant content

Outdated posts need to be deleted periodically. However, this needs to be done correctly, otherwise too many 404 errors will appear. The absence of articles that have lost their relevance indicates that the blog is alive, which has a positive effect on your reputation and search engine rankings.