What is a multilingual website?

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So, read on...

It is no secret that we are in the era of content consumers and more and more people or users are rejecting invasive advertising that interrupts their activity.

Therefore, content marketing has become increasingly stronger and the dissemination of content is essential for brand positioning as well as a better way to attract customers.

Creating quality content for your target audience is the main purpose of this type of marketing, but it becomes more complicated and challenging when a brand must address people from different cultures in different languages.

It is not as simple as many may think, just launching an automatic qatar mobile database translation program and expecting the message to be transmitted in the same way.

Although English remains the most widely used online language according to Statista , other languages ​​are increasing at much faster rates, according to numbers provided by Internet World Stats .


Optimizing for organic positioning of a website that will be translated into several languages ​​and whose Buyer Personas are located in different countries is different from optimizing any other site, perhaps local.

The web is the backbone of any international online strategy and, therefore, SEO must also be internationalized and the way to configure it and distribute multilingual content can cause many doubts.

Pay attention to this material and learn everything you need to know about marketing campaigns for multilingual websites.


As the name suggests, a multilingual website is a website that has several languages ​​available for reading.

As a business grows globally, it becomes necessary to offer content in one or more foreign languages ​​to meet the needs of visitors from foreign markets.

Many of the world's leading companies have sites in multiple languages ​​to serve a larger number of people from different markets.