How to write a killer text in the Yandex.Direct title

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The title in Yandex.Direct can consist of 33 characters. Using substitution, its size can be increased to 53 characters for desktop computers and smartphones. On tablets, text is not added to the title. If the title with the substituted text exceeds the limit, the system will replace the text with the website address. If in this case the number of characters exceeds the permissible value, the title will remain unchanged.


Or how to make a headline that will las vegas email list make the visitor perform the target action - click on your ad or read even a longread to the end.

How to write a killer text in the Yandex.Direct title

Source: Tero Vesalainen/ shutterstock.com

There is so much information noise around a modern person that he has stopped reading texts, especially long, monotonous and of dubious benefit. Advertisers are looking for new ways to reach the target audience, attract the consumer's attention and make him take the desired action. Bright, original, catchy texts help to cope with this task. And the use of an exclamation mark in the headlines in Yandex.Direct will add emotion and expression to the ad.