How to find low-frequency queries

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As a rule, low-competition keywords consist of three or more words. This is due to their specificity. The frequency of use of "long tails" is from several dozen to several hundred per month. The upper limit depends on the subject of the site and the level of competition, but the generally accepted benchmark is 1,000 requests per month. In addition, "long tails" include keys of one or two words with rare frequency of use.

The semantic core of the site should consist of 10% of highly competitive queries, 20% of mid-frequency queries and the bulk of low-frequency key phrases. Is it possible to place different types of keys in one article? This option is suitable for sites with a small amount of content, provided that low-frequency queries are in the relevant block.

If we are talking about a site with a large amount of text material, then it is better to publish articles for each keyword that can attract traffic.

As a rule, articles are placed first for queries containing the words "buy", "order", "purchase". Then the effectiveness of the promotion is analyzed. The result of promotion for low-frequency queries becomes obvious after a few weeks. It is recommended to analyze the behavior of visitors to the site using various services so that in the future it will be possible to adjust the articles, place new accents and add the necessary information.

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Disadvantages of promotion by low-frequency queries
If we consider an information portal focused on selling advertising, then promoting such a site using low-frequency queries may not yield results. Due to their specificity, low-competition key phrases can yield approximately 300-500 clicks per day. This is very little for an information resource working with affiliate programs. In order for a site to have access to "affiliate programs", it must have high traffic rates.

For information portals, a combined search engine promotion strategy is used:

the semantic core includes no more than 10% of highly competitive queries, the rest are medium- and low-frequency;

links are purchased for mid-frequency queries that are popular in a specific region;

separate articles with interlinking are written for low-frequency queries;

Portal usability needs to be carefully thought out and implemented without skimping on resources. Users will not search for and read articles if the site is inconvenient to use.

In addition, you need to ensure that the portal is displayed correctly on all mobile platforms.

Whether it will be profitable for an information resource to organize SEO promotion for low-frequency queries depends on the subject of the articles posted on it. If the sphere is not highly interior designers service email list specialized and the material is prepared by ordinary copywriters, then the result can be quite good. If the site has a very narrow focus, then it will need expensive copywriting, and in this case the need for SEO promotion for low-frequency queries should be carefully analyzed.


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There are two ways to work with "long tails". The first does not involve defining keywords. The site publishes a lot of quality material. With deep immersion in the topic, low-frequency queries will definitely be used in articles. The semantic core of the site will gradually increase, thereby ensuring an influx of the target audience. This method is suitable for a long-term strategy.

The second option is based on the use of low-frequency queries, by which users search for information about goods and services. This method is optimal for a long-term strategy, within the framework of which it is necessary to achieve short-term results. Here, keyword analysis is necessary.

Before thinking about how to set up low-frequency queries, you need to formulate them. Special services such as Google planner or Yandex.Wordstat will help with this.

The algorithm of actions will be as follows:

Go to Google Keyword Planner. Write the most popular highly competitive keyword related to your product. Click the "Get Suggestions" button.

Go to the Keyword Suggestions page.

Identify the queries that are most relevant to your business.

Copy the selected words and paste them into the search field. Click the "Get suggestions" button again.

Choose relevant low-frequency queries, preferring keywords consisting of several words.