Informational — Searching for specific information, whether it is a simple answer to a question or detailed coverage of a topic.
(e.g., "how to cook eggs for cats")
Navigational — These searches are aimed at locating a specific web page or site; they typically include the name of a brand, product, or service.
(e.g., "facebook")
Commercial — This type of query is made by people who are considering a purchase and want to explore their options.
(e.g., “best cat toys”)
(e.g., “buy cat toys”)
SEO (Search Engine Optimization) — The process of increasing revenue generated from website traffic through organic search engine results.
SERP (Search Engine Results Page) — The list of web pages provided by a search engine for a query.
SERP Feature — An additional layer of information or spain telegram number database ontext on top of a regular search engine result. There are a wide variety of SERP features, triggered by all sorts of keywords.
Volume — This is a fundamental metric for keywords, it shows the number of searches for a particular keyword during a given period (usually per month). Keep in mind that keyword popularity can be affected by seasonality (e.g., “spring sale”).
Web traffic — Simply put, this is the flow of visitors that come to your website. The quality and quantity of traffic defines the success of a website or page. There are a few different ways to get to your website pages, but we’ll focus on the two main sources of traffic that require keyword research:
Organic search traffic — Visitors that come from a search engine result that was not paid for; this type of traffic is crucial to the long-term success of a website.
Transactional — The user is looking to buy something
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