Marketing strategy: types and stages of formation

[subornaakter40]

You can assess the experience and literacy of a specialist, his ability to think analytically, by asking him to answer a series of questions on the topic and complete small trial tasks. Here are some examples of them:

Identify the target audience and divide it into key segments within the framework of the project being implemented.

Create several offers that you think will be the most effective in promoting the named product.

Rate the landing page and tell me what improvements could be made on it.

Have you ever worked in related fields, what were the successes and failures?

How will you identify the main segments and which one will you start working with first?

What format of advertising posts do you consider the most effective, explain why.

Predict what the bid cost might be for this project.

Recommended articles on this topic:
Competitive advantages of the company: how to las vegas email list form and develop

How to make a business successful and not become a "fireman" of your company


Be prepared for the fact that the real result of the targetologist's work will not appear on the second day after he makes the necessary settings and publishes a couple of advertising posts (even if a super specialist has taken on the job). Often you have to wait more than one month.

Setting tasks for the targetologist
No matter how experienced a businessman you are, you may only think that you know all the indicators of your project (traffic quality, average check amount, conversion percentage, optimal cost per lead, etc.). However, the real picture does not always coincide with your ideas. That is why it makes sense to divide the work of a targetologist into two stages and evaluate the results of each of them according to separate criteria.

Trial launch of a test campaign
This is just the beginning, that is, hypothetically, you can make plans, but specific results will only be obtained after a test launch. Therefore, there is no point in setting a targetologist the task of achieving certain KPIs if this is your first experience.

For example, you sell upholstered furniture, and the average check is 150 thousand rubles. You plan to allocate 10% of this figure to an advertising campaign so that one sale costs you no more than 15,000 rubles.

Promotion through social network pages brings, for example, 20% conversion. This means that out of five applications left, one will definitely result in a sale.

Then it turns out that one application will cost 3,000 rubles (based on the fact that one transaction costs 15,000, and to get it, you need to collect five applications). If your goal is 25 sales, then, accordingly, there should be 125 applications.

Then the target specialist is given the following KPI task: campaign budget – 375 thousand rubles, number of applications – 125, price for each – no more than 3 thousand rubles.