Often, the SEO KPI of a site in the mobile search results of Yandex or Google turns out to be much worse than in the desktop one. The problem is solved as follows:
First, the groups of key phrases for which this discrepancy in results is observed are identified.
Low ranking of the site for all groups of queries indicates its fundamental unsuitability for mobile devices. Find out the reasons for this using the checklist and improve the resource.
If a site is ranked low in Yandex mobile list building for mlm search results only for certain groups of keywords, it is necessary to:
• test the pages you are interested in as mobile friendly;
• see how attractive the snippet looks in mobile search results for these queries. Perhaps behavioral factors are to blame.
What to do if the site's position in mobile search results is significantly lower
Source: Dragana Gordic / shutterstock.com
The webmaster panel provides additional opportunities for analyzing CTR for problematic keyword groups, broken down by device type.
When analyzing the top results and internal factors, focus on the top ten sites in mobile search results, not regular search results.
Compare behavioral factors for the URLs you are interested in, average indicators for the entire resource with the values for the desktop version.
When displaying dynamically or having a special subdomain for the mobile version, an additional audit of the HTML code of the pages is required - the documents themselves and their saved copies.
This checklist will help you independently determine the reasons for the poor ranking of your site in Yandex mobile search results and outline an action plan to correct the situation. The goal is to increase traffic from mobile devices.
What to do if the site's position in mobile search results is significantly lower
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