When you're trying to qualify leads

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Alternatively, create a longer lead form for lower-quality leads. But wait, we all know more form fields = fewer conversions. , though, fewer leads is a good thing—because it means better leads. Here's how it might look in practice: Visitor 1: First-time visitor.


Reads two blog posts. Works in health care (which isn't your target audience) Demo jordan whatsapp list sign-up page asks for: name, email, phone number, industry, company size, annual revenue, and time to meet. Visitor 2: Third visit in a week; 10th in the last two months. Visited 8 pages, including the pricing page.


3 people from the same company also visited your site. Works in data (your target audience.) Demo to sign up page asks for: name and email, then takes them to a calendar to book. Prequalifying demo sign-ups this way gives sales more time to focus on higher-quality leads.